Design and Prototype

We design a great User Experience (UX) for every step of your customer’s journey to becoming a repeat customer.

Every step of your customer’s journey from first discovering your app to becoming a repeat customer must be carefully thought out and designed.

Think of Your Customer’s Goals First

Your customers expect your app to be easy to use and to fulfill their goals.

Even the first time your customers are given a chance to download your app on the app landing page or in the app store must be well-thought out and designed to reduce download friction.

Design First, Then Code

Great User experience (UX) and User Interface (UI) are critical components that must be designed before you start coding.  The user, your customer, sees and interacts with the design.  The design will dictate what technology is needed to enable the app.

We go through a few levels of refinement of the customer’s journey and screen designs to come up with the User interface (UI).

From hand-drawn wireframes …

wireframing mobile app screens by hand

Low Fidelity Wireframe

… to high fidelity interactive prototypes using Sketch and Invision.

Sketch high fidelity screen design on computer in background. Interactive prototype on mobile phone using InvisionApp

High fidelity screen using Sketch. Interactive prototype on a mobile phone using InvisionApp.

At the end of this phase, you will have an interactive prototype of your app.  We will also have mapped out the backend requirements such as APIs and cloud resources.

When your app has great User experience (UX) and User Interface (UI) your customers will enjoy using your app and will recommend your business to their friends.


Design and Prototype: High-Level Goals

  • App store discovery
  • Onboarding
  • Social sharing
  • Checkout/Purchase
  • Engagement

Design and Prototype: Deliverables

  • Content Schema
  • Wireframes
  • Design layouts
  • Production ready assets
  • Backend and Cloud requirements
  • Interactive Prototype

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